News & Articles

Heroes and COVID-19

G. Wayne Moore, B.Sc., MBA, FASE

Where to begin? The indomitable American spirit. Throughout the pandemic Americans in every way and every day have pitched in to help, whether it was providing meals for those on the front-line who are working under horrendous conditions for extended amounts of time, or businesses pivoting from making cars to making ventilators. But what has captivated me during this time is American ingenuity and creativity applied in such a short amount of time to a seemingly impossible task. It is like every American became MacGyver overnight. We are looking out for each other – and that is the way it should be. Although on cable and alphabet-channel news the featured guests are typically physicians and nurses, it is the story behind the curtain that America also needs to know about – the heroes behind the heroes. In hospitals I saw the indomitable American spirit at work in so many ways, brought to life through biomedical engineers, facilities maintenance (see picture), clinical engineers, sonographers, and so many more. Solving an untold number of problems, keeping medical devices operational all while exposing themselves to a stealth enemy too small to see. Acertara is a veteran owned business, two of the owners are Marine Corps veterans. In the Marines we were taught to “run to the thunder” not away from it. Over the last six weeks I have witnessed that spirit in all hospital personnel, and I am humbled. We will get through this pandemic as we have other disasters because that is what we as a people have done throughout our history – we look out for each other and we run to the thunder. Stay safe, stay strong – and God bless you all.

Semper Fidelis



About the Author, G. Wayne Moore:
A 30-year veteran of the diagnostic ultrasound market Wayne has held senior level positions with several major medical equipment manufacturers, including Honeywell Medical Systems and Siemens Medical Solutions. Wayne has been directly involved in the development and commercialization of more than 15 technologically intensive ultrasound systems. He is widely published in diagnostic ultrasound literature, a sought after speaker at medical imaging conferences, has served as an expert witness in multiple ultrasound litigations, and holds more than 16 United States ultrasound related patents. Wayne obtained his MBA from the University of Denver – Daniels College of Business.

He was elected as a Fellow of the American Society of Echocardiography (FASE) in 2009.

Acertara Labs
Correspondence: Dave Dallaire
1950 Lefthand Creek Lane , Longmont, CO 80501, USA

April 13, 2020 Newsletter