5 Benefits of Using Ultrasound Technology
Adding a 3-D 4D ultrasound to your practice can help you in more ways than you’re probably aware of.
It goes beyond just adding a new service. It can actually help you reach an entirely new segment of the patient market, while it also gives you a new excuse to start conversations with patients and prospects, both online and off.
Yes, of course, you can help your productivity and your profit margins. And yes, of course, this is going to create a new revenue stream for your practice. That’s dream is going to come from more places than you expect.
Let’s take a deep dive into exactly what it gives you. Here are the 5 key benefits of adding 3D 4d ultrasound technology to your practice.
1. A 3D 4D Ultrasound Can Help Your Social Media And Web Presence
When marketing in the healthcare sector, you’re not going to get many chances like this. Introducing new technology gives you something new and exciting to talk about. So you need to take full advantage.
Start by announcing the addition of your 3D 4D ultrasound technology on your Facebook, Twitter, Instagram, and LinkedIn profiles.
This is the perfect place to answer any questions, and explain exactly how this technology can help your current customers and would-be customers.
You get to position yourself as an expert, answering real questions and giving real value.
In fact, A recent survey revealed that 90% of respondents 18 to 24 years of age said they would trust medical information shared by others on their social media networks. So be the source of that shared information.
And of course, you’re going to blog about this too. You can get more than one blog out of this. Start by announcing the new addition of the technology. Next, explain the benefits and what this can really mean for your customers.
Finally, take any questions or concerns directly from the mouth of the people you interact with on social media. Use those as targeted and thoughtful blog titles.
And finally, right and distribute a press release to announce this new technology. Things like this still do catch the attention of local media. Content geared at expectant mothers is always in high demand.
2. It Gives You A Reason To Reconnect With Existing Customers
This is obviously something that just about every single one of your existing customers will be interested in. So make sure everybody knows about your new offering.
This includes the publicity /online PR we mentioned above. If you have a mailing list of your existing clients’ email addresses, this is the perfect time to leverage that.
Also, don’t forget about old-school ways of spreading the good news. It’s a good idea to send some sort of postcard-sized notice to your existing customers, to make sure they know you now offer 3D 4D ultrasound technology.
And of course, make sure your staff has been trained and briefed about had a talk about this new technology, to literally anybody who visits your office.
It not only opens the door to offer new services to your existing client base but gives a major selling point for these customers to refer you to their family and friends.
3. It Creates A New Milestone In Your Customers’ Lives
The technology is in demand for a reason. Expectant mothers absolutely love this technology. Not even for the numerous health benefits, which we will get into later.
It’s very popular for that tangible keepsake of getting a photo or video file of the first scan. This creates a very strong and emotional connection with you, your staff, and your clinic. This is massively important in creating an ongoing customer for life.
You were there at the very beginning, and the proof is in their homes and on their Facebook page.
4. It Gives You An Advantage Over The Competition
You have already thought about this, clearly. The last thing you want to do is lose patients, or would-be patients to the competition because they’re offering the more advanced technology.
We don’t have to tell you that healthcare is a hyper-competitive space.
Even if you’re providing the best service in the world, and building real relationships with your patients, they will go somewhere else if “The other guys” are offering something that you’re not.
Statistics show that 77% of all people looking for a new healthcare provider start their search online. And the technology they see on a potential clinic’s website will drive their purchase decision.
They also found that 82% of respondents 18-29 years old start at a search engine, compared to 73% of those 50 and older. So it’s a big chunk of both age groups.
So if you’re offering 3D 4D ultrasound technology, and it’s prominently featured on your website, and you left a sufficient online trail of breadcrumbs from your blog and social media, your web presence instantly puts you at the top of people’s lists.
5. Parts For 3D 4D Ultrasound Are Easy To Acquire And Order
When you have a new and in-demand piece of medical equipment, the last thing you want is any sort of downtime.
So you want to ensure that your equipment provider can stand behind their machine with readily accessible parts and excellent customer support.
For example, we provide a customer portal for our clients to easily log in, order any required parts or even purchased new pieces of equipment.
Are You Ready To Add 3D 4D Ultrasound To Your Practice?
Acertara, located in Longmont, Colorado Acertara offers contract-based advanced ultrasound research and product development and engineering design services.
We’re also an accredited advanced acoustic measurement, testing, and calibration facility providing diagnostic and therapeutic acoustic power testing and measurement services to ultrasound OEMs, researchers, and regulatory bodies around the world.
Find out what our solutions can do to help your practice by clicking here to contact us anytime.